This Policy is intended to explain the conditions under which Waterdog collects, uses, and discloses personal and other information in connection with the Platforms, and your rights in relation to that information. By visiting our Sites, downloading or using our Apps, and/or using the features made available to you through the Platforms, you are agreeing to the terms of this Policy.
The personal and other information that we collect about you is controlled by Waterdog, which is headquartered in the United States.
What personal and other information we collect about you:
Waterdog collects both “personal information” and “non-personal information” about Platform users. For purposes of this Policy, “non-personal information” is information that Waterdog cannot directly associate with a specific person without the aid of additional information. By contrast, “personal information,” is information such as a name or email address that Waterdog can directly associate with a specific person or entity without additional information. When we combine non-personal information with personal information, we treat all of the combined information as personal information.
Personal information. You can visit the Site without submitting any personal information. However, in order to subscribe to our services or use many features of our Platforms, you will be required to provide personal information. For example:
Orders. If you purchase a product or service from us through the Waterdog website, we request certain personal information from you on our order form. You must provide personal contact information (such as name, email address, and shipping address) and financial information (such as a credit card number and expiration date).
Posted Content. Certain of our Platforms enable users to submit additional information that may be made accessible to other users or the general public. To post content, you may be required to first register by providing information such as an email address, display name, and password. Registrants also may choose to voluntarily provide additional information, including an avatar image, a biography, and/or information about their location. And, of course, registrants may disclose personal and other information through their posted content.
Feedback. Our online contact form also contains a “message” field through which you may submit additional personal information.
We may combine personal information collected through the Platforms with other information that we or third parties collect about you in other contexts—such as our communications with you via email or phone, or your customer service records. We will treat such combined information as personal information and protect it in accordance with this Policy.
Log data. When you use the Platforms, we automatically receive and record certain information from your computer (or other device) and your browser. This may include such data as your IP address and domain name, the pages you visit or the features you use on the Platforms, the date and time of your visit, the files that you download, the URLs from the websites you visit before and after navigating to the Platforms, your software and hardware attributes (including device IDs), your general geographic location (e.g., your city, state, or metropolitan region), and certain cookie information (see below). To obtain such information, we may use web logs or applications that recognize your computer or device and gather information about its online activity.
Third-party online tracking and behavioral advertising. We also may partner with certain third parties to collect, analyze, and use some of the personal and non-personal information described in this section. For example, we may allow third parties to set cookies or use web beacons on the Platforms or in email communications from Waterdog. This information may be used for a variety of purposes, including online behavioral advertising, as discussed below (see the section entitled “How we share personal and non-personal information with third parties”).
How we use the personal and non-personal information that we collect:
Waterdog uses the information that we collect for a variety of purposes. If we have personal information about you, we may use it, for example: to respond to your questions or requests concerning the Platforms or other services offered by Waterdog or our partners; to fulfill the terms of any agreement you have with us; to fulfill your requests for our services and orders for products or otherwise complete a transaction that you initiate; to send you information about our services, the status of any orders, and other topics that are likely to be of interest to you, including newsletters, updates, or other communications; to authenticate billing and identification information; to deliver confirmations, account information, notifications, awards, service-related announcements, and similar operational communications; to improve or personalize your user experience; to improve the quality of our products and services; to comply with legal and/or regulatory requirements; and to manage our business.
We use the non-personal information that we collect for such purposes as: counting and recognizing users of the Platforms; analyzing users’ demographics, interests, and behavior, including how they use the Platforms and various Platform features; improving the Platforms and enhancing users’ experiences with the Platforms; researching and creating new products and services or improving our existing products and services; enabling additional website and application analytics and research concerning the Platforms; and managing our business. Waterdog may link non-personal information gathered using cookies and web beacons with personal information. But in that event, we will treat the combined information as personal information.
We also may use the personal and non-personal information that we collect to send you promotional communications, including emails or postal mail about the products and services offered by Waterdog. Although we hope you will find our promotional emails of interest, you may opt out of receiving them by sending an email to firstname.lastname@example.org with “optout” in the subject line, or by clicking on the “unsubscribe” link in any promotional email. Promotional emails will also have instructions for opting out of that type of communication in the future.
We also provide you the opportunity to opt-out of having your personal information used for certain purposes when we ask for this information. For example, if you purchase a product/service but do not wish to receive any additional marketing material from us, you can indicate your preference on our order form.